B: Less is more. C: Keep it simple. D: Put the customer in the product. 答案: Put the customer in the product. Branding i 点我阅读全文
B: Less is more. C: Keep it simple. D: Put the customer in the product. 答案: Put the customer in the product. Branding i 点我阅读全文
An objection that deals with something a destination cannot provide is called a:A:Misunderstanding. B:Limitation. C:Phys 点我阅读全文
A consolidated approach to destination marketing is beneficial to tourism businesses because:A: pooling resources give 点我阅读全文
What is the first step in devising a brand for a destination? A: Come up with a catchy slogan. B: Craft a positioning st 点我阅读全文
Which of the following guidelines is important to remember for collateral development?A: Use line art whenever possible 点我阅读全文
What is the third step in the AIDA cycle?A: decision B: determination C: desire D: destination 答案: desire 点我阅读全文
What is prospecting?A:Searching for CVB funding sources B:Networking and meeting with potential clients C:Using Internet 点我阅读全文
A:CVBs with excellent customer service tend to attract better employees. B:Smaller CVBs must maintain higher standards t 点我阅读全文
Lead generation is an expensive venture for a CVB because:A:clients charge fees when potential customers are sent to the 点我阅读全文
Which of the following CVB services would probably be of least interest to meeting planners?A:Identifying community faci 点我阅读全文
A customer’s doubts that must be overcome during the sales process are called typically called:A:Liabilities. B:Concerns 点我阅读全文