衰范诉麓赂矮隶戮圃鹃湍伎虑
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起止时间:2021-05-31到2021-08-31
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Chapter 2 Fundamentals of International Marketing (4 hours) [ 第2章国际市场营销的理论基础（4课时）] Quiz One (coveri
1、 According to international marketing involvement, we can divide international marketing into five stages At which stage does the company have the highest level of involvement?按照企业国际市场营销参与程度，可以将国际市场营销划分为五个阶段。哪个阶段企业国际市场营销参与程度最高？
A:全球营销阶段 Global marketing
B:非直接对外营销阶段 No direct foreign marketing
C:国际营销阶段International marketing
D:经常性对外营销阶段Regular foreign marketing
E:非经常性对外营销阶段Infrequent foreign marketing
答案: 全球营销阶段 Global marketing
2、 Which of the following is a relatively controllable element for a company? 以下哪一个属于企业相对的可控因素？
A:渠道Place
B:价格Price
C:产品Product
D:促销Promotion
E:全球环境Global environment
F:东道国环境Host country environment
G:母国环境Home country environment
H:区域环境Regional environment
答案: 渠道Place ;
价格Price;
产品Product;
促销Promotion
3、 According to Maslow’s hierarchy of needs, people are motivated by five basic categories of needs: physiological needs, safetyneeds, social needs, esteem needs, and self-fulfillment needs. Which one of the five provides the most powerful impetus for human actions?马斯洛的需要层次理论把人们的需要分成生理需要、安全需要、社会需要、受尊重需要和自我实现需要五个层次，按照马斯洛理论哪一个是推动人们行动的最强大的动力？
A:生理需要 Physiological needs
B:社会需要Social needs
C:安全需要Safety needs
D:受尊重需要Esteem needs
E:自我实现需要Self-fulfillment needs
答案: 生理需要 Physiological needs
4、 Which of the following ways to satisfy human needs conforms to modern social norms and is generally accepted by society?当今符合社会规范的、为人类所普遍接受的满足基本需要的方式是哪一种方式？
A:市场交换Market exchange
B:自产自销 Manufacturing and marketing all by oneself
C:强取豪夺Seizing by force
D:沿街乞讨Begging in the streets
答案: 市场交换Market exchange
5、 Which of the following factors is not a core concept in marketing?以下哪一个不是市场营销中“市场”所特别强调的？
A:交易地点Place of transaction
B:消费者Consumer
C:购买力Buying power
D:需求Needs
答案: 交易地点Place of transaction
6、 Who developed the eclectic theory?是谁提出的折中理论？
A:邓宁Dunning
B:海默Helmer
C:詹姆斯James
D:玻尔马特Bormat
答案: 邓宁Dunning
7、 According to the eclectic theory, what advantages must a company have for foreign direct investment?折中理论认为企业必须具备哪些优势才可以进行国际直接投资？
A:同时拥有三种优势All three advantages
B:企业优势Ownership advantages
C:区位优势Location advantage
D:内部化优势Internalization advantages
答案: 同时拥有三种优势All three advantages
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