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第一章 单元测试
1、多选题：
Generally speaking , business course involves a wide range of subjects such as marketing, finance, (), business law, business communication, economics and statistics.( )
选项：
A:quantitative analysis
B:information management
C:administration management
D:organization behavior
答案: 【quantitative analysis
;information management
;administration management
;organization behavior
】
2、多选题：
He was jailed for two years for ( ).
选项：
A:deception
B:kindness
C:fraud
D:loyalty
答案: 【deception
;fraud
】
3、单选题：
Fees and expenses are an important consideration in selecting a ( ) because these charges lower your returns.
选项：
A:shares
B:mutual fund
C:pension fund
D:compensation fund
答案: 【mutual fund
】
4、多选题：
Intelligent on-demand products provide ( ) solutions for customers to lower cost.
选项：
A:cheaper
B:simpler
C:complex
D:faster
答案: 【cheaper
;simpler
;faster
】
5、单选题：
( ) is completed by payment of the fee.
选项：
A:The transaction
B:The promotion
C:The marketing
D:The business
答案: 【The transaction
】
6、单选题：
The bank’s credit rating has been downgraded because of concerns about ( ).
选项：
A:deposit
B:deception
C:undercapitalization
D:fraud
答案: 【undercapitalization
】
7、单选题：
Whether you want to obtain part-time employment to pay college and living expenses, ( ), or start a business, you must bring something to the table that makes you different from the next person.
选项：
A:begin to become a better-informed investor
B:begin your career as a full-time employee
C:start your career as a part-time employee
D:begin to become a better-informed consumer
答案: 【begin your career as a full-time employee
】
8、判断题：
For investors, studying business helps them understand the basics of business so as to better invest for the future. ( )
选项：
A:错
B:对
答案: 【对】
9、判断题：
Joe Dudley is one of the world’s most successful black business owners who is also a winner of the Horatio Alger Award—an award given to outstanding individuals who have succeeded in the face of adversity. ( )
选项：
A:对
B:错
答案: 【对】
10、判断题：
Mark Cuban started a small Internet company called Yahoo！Inc. that provided hundreds of live and on-demand audio and video programs ranging from rap music to sporting events to business events over the Internet. ( )
选项：
A:对
B:错
答案: 【错】
第二章 单元测试
1、判断题：
There are four definitions of marketing in this text. ( )
选项：
A:错
B:对
答案: 【对】
2、单选题：
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its ( ).
选项：
A:stakeholders
B:customer
C:managers
D:employees
答案: 【stakeholders
】
3、单选题：
Marketing refers to the core ( ) that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.
选项：
A:value
B:organizational function
C:business philosophy
D:benefits
答案: 【business philosophy
】
4、多选题：
In the following sentences, the word “charged” means “filled with a strong emotion such as indignation or nervousness” in ( )
选项：
A:The restaurant charged us 440 for the wine.
B:Manipulation is a charged word, especially when we talk about manipulating people.
C:extra charge
D:a highly charged press conference
答案: 【Manipulation is a charged word, especially when we talk about manipulating people.
;a highly charged press conference
】
5、单选题：
I manipulate tools in my ( ) in hopes of enticing consumer to buy my product.
选项：
A:skill
B:Ways
C:tool kit
D:method
答案: 【tool kit
】
6、判断题：
The American Marketing Association defines that marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ( )
选项：
A:对
B:错
答案: 【对】
7、多选题：
Please find out the organizations that define marketing ( ).
选项：
A:U.K.’s Chartered Institute of Marketing
B:Event Marketing
C:World Marketing Association
D:American Marketing Association
答案: 【U.K.’s Chartered Institute of Marketing
;World Marketing Association
;American Marketing Association
】
8、判断题：
The author defines marketing as the core business philosophy. ( )
选项：
A:对
B:错
答案: 【对】
9、单选题：
Which of the P is not mentioned in our text? ( )
选项：
A:Profit
B:Promotion
C:Plan
D:Place
答案: 【Plan
】
10、多选题：
According to the author, what can Place do in marketing? ( )
选项：
A:Place refers to where and how you sell your product
B:Place refers to where and how you distribute your product
C:Place refers to the way you choose to promote your product
D:Place can set quality expectations.
答案: 【Place refers to where and how you sell your product
;Place refers to where and how you distribute your product
;Place can set quality expectations.
】
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