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旅游目的地管理 2024智慧树满分答案
第一章 单元测试
1、单选题：
Why is good customer service especially important for a small CVB?
A:CVBs with excellent customer service tend to attract better employees.
B:Smaller CVBs must maintain higher standards than larger bureaus.
C:Offering superior service for the same price as larger competitors gives it an advantage.
D:Smaller CVBs must work harder to prove their worth to the community.
答案: Offering superior service for the same price as larger competitors gives it an advantage.
2、单选题：
Which of the following CVB services would probably be of least interest to meeting planners?
A:Identifying community facilities that are bus-friendly
B:Providing staff to work conference registration
C:Referring meeting planners to local services such as florists, caterers, or professional speakers
D:Acting as a reservation agent for conference participants
答案: Identifying community facilities that are bus-friendly
3、单选题：
In what way are motor coach groups different from meeting or convention groups?
A:Motor coach group participants tend to come from farther away.
B:Motor coach group participants are much younger.
C:Motor coach groups are much larger and arrive at the destination by plane.
D:Motor coach groups are smaller and go to a destination for sightseeing.
答案: Motor coach groups are smaller and go to a destination for sightseeing.
4、单选题：
Why is a CVB in the best position to handle arrangements for local government officials to appear at conference welcome events?
A:Local government officials may also be CVB board members.
B:The CVB is likely to have contributed to the officials’ campaigns at one time or another.
C:The CVB knows which officials have the most time for public appearances.
D:The CVB should already have a good working relationship with local government entities.
答案: The CVB should already have a good working relationship with local government entities.
5、单选题：
Lead generation is an expensive venture for a CVB because:
A:clients charge fees when potential customers are sent to them.
B:the bills generated by long-distance phone calls are high.
C:of the extensive staff time required.
D:advertising expenses are high.
答案: of the extensive staff time required.
第二章 单元测试
1、单选题：
What is prospecting?
A:Searching for CVB funding sources
B:Networking and meeting with potential clients
C:Using Internet marketing to attract new clients
D:Finding new potential members for a CVB
答案: Networking and meeting with potential clients
2、单选题：
Which of the following is one of the three main questions when qualifying a prospect?
A:Does a need exist that the destination can satisfy?
B:Does the destination have enough hotel rooms to satisfy the prospect’s requirements?
C:How much revenue will the potential event bring to the destination?
D:What kind of leisure activities will the event’s attendees want?
答案: Does a need exist that the destination can satisfy?
3、单选题：
How is asking a prospect to rank his or her needs in order of importance helpful to a CVB salesperson?
A:It allows the salesperson to help the prospect decide which destination venues would be best for the event.
B:The list can help the salesperson to decide whether the destination is a good fit for the prospect.
C:The prospect may think of more questions to ask during the process.
D:It gives the salesperson the order in which to sell the destination’s strengths.
答案: It gives the salesperson the order in which to sell the destination’s strengths.
4、单选题：
A customer’s doubts that must be overcome during the sales process are called typically called:
A:Liabilities.
B:Concerns.
C:Objections.
D:Opportunities.
答案: Liabilities.
5、单选题：
An objection that deals with something a destination cannot provide is called a:
A:Misunderstanding.
B:Limitation.
C:Physical objection.
D:Liability.
答案: Liability.
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