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商务英语案例分析-19秋冬校内课 2024智慧树满分答案
绪论 单元测试
1、单选题：
Who are suitable to take the course?
A: College students in the major of business administration.
B: People using English to communicate in business settings.
C:Governmental officials in charge of foreign affairs.
D:Senior high school students planning to study abroad.
答案: People using English to communicate in business settings.
2、单选题：
How many subject areas are included in this course?
A:5
B:4
C:6
D:12
答案: 5
第一章 单元测试
1、单选题：
Who usually conducts a SWOT Analysis for a business?
A:Managers
B:Lawyers
C:Employees
D:Banks
答案: Managers
2、单选题：
Which of the following SWOT elements are internal factors for a business?
A:Strengths and Opportunities
B:Strengths and Weaknesses
C:Weaknesses and Threats
D:Opportunities and Threats
答案: Strengths and Weaknesses
3、单选题：
Which of the following could be a strength for a business?
A:A price that is too high
B:The location of a business
C:Weather
D:A new international market
答案: The location of a business
4、单选题：
Which of the following should be asked when you try to identify the strengths of your company?
A:Which trends can negatively affect your business?
B:Does political climate help you develop your business?
C:What do you do better than your competitors?
D:Which advantages does your company lack?
答案: What do you do better than your competitors?
5、单选题：
Which of the following could be a weakness for a business?
A:Competitors with better financial support
B:A developing market
C:Special marketing expertise
D:Poor quality of goods and services
答案: Poor quality of goods and services
6、单选题：
Which of the following is true about weaknesses?
A:It’s external and harmful.
B:It’s internal and helpful.
C:It’s external and helpful.
D:
It’s internal and harmful.
答案:
It’s internal and harmful.
7、单选题：
Which of the following could be an opportunity for a business?
A:Moving into new thriving market segments
B:Having quality processes and procedures
C:Damaged reputation
D:A new competitor in its home market
答案: Moving into new thriving market segments
8、单选题：
A new vocational training project can be considered as a/an ______ for an employee.
A:strength
B:threat
C:opportunity
D:weakness
答案: opportunity
9、单选题：
Which of the following could be a threat for a business?
A:Lack of marketing expertise
B:A market vacated by an incapable competitor
C:Changes in technology
D:Location of the business
答案: Changes in technology
10、单选题：
______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
A:His limited educational experience
B:A new position that matches his skills
C:His poor communication skills
D:A Possible downsizing at his company
答案: A Possible downsizing at his company
第二章 单元测试
1、单选题：
1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
A:self-actualization
B:biology and physiology
C:safety
D:esteem
答案: biology and physiology
2、单选题：
2. When all of the physiological needs are met, people tend to become concerned with ________.
A:esteem needs
B:social needs
C:sel-acutalization needs
D:safety needs
答案: safety needs
3、单选题：
3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
A:esteem
B:biological and physiological
C:belonging and love
D:social
答案: esteem
4、单选题：
4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
A:Safety, Physiological, Esteem, Social, Self-actualization
B:Safety, Esteem, Social, Self-actualization, Physiological
C:Physiological, Social, Safety, Esteem, Self-Actualization
D:Physiological, Safety, Social, Esteem, Self-Actualization
答案: Physiological, Safety, Social, Esteem, Self-Actualization
5、单选题：
5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
A:Reasonable wages.
B:Travel bonuses.
C:Retirement benefits.
D:Free lunches.
答案: Retirement benefits.
6、单选题：
6. What should a company do if it wants to motivate employees by meeting their esteem needs?
A:Create comfortable working environment.
B:Buy life insurance for them.
C:Organize team-based projects.
D:Offer training and higher job titles.
答案: Offer training and higher job titles.
7、单选题：
7. Which of the following statements is true in Maslow’s motivation theory.
A:
People move up to seek satisfaction at a higher level even the basic needs have not met yet.
B:
Effective leaders should adapt to the changing needs in different settings.
C:
Food, shelter and wages fall into the category of safety needs.
D:
The order of the hierarchy of needs is not fixed.
答案:
Effective leaders should adapt to the changing needs in different settings.
8、单选题：
8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
A:Offer challenging jobs.
B:Give self-improvement training.
C:Develop career potential.
D:Arrange after-work get-togethers.
答案: Arrange after-work get-togethers.
9、单选题：
9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
A:Social needs.
B:Esteem needs.
C:Physiological needs.
D:Safety needs.
答案: Social needs.
10、单选题：
10. Esteem needs, displayed at the ________ layer from the bottom in Maslow’s hierarchy, are the need for appreciation and respect.
A:
first
B:
fourth
C:
second
D:
third
答案:
fourth
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