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第一章 单元测试
1、判断题：
Consumer behavior is an ongoing process
A:错
B:对
答案: 对
2、单选题：
which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
A:online marketing
B:Relationship marketing
C:data marketing
D:consumer marketing
答案: Relationship marketing
3、单选题：
Which one is not belong to dark side of consumer behavior?
A:additive consumption
B:Compulsive consumption
C:Consumed consumer
D:difficult to make a decision
答案: difficult to make a decision
4、单选题：
Consumers can be segmented along many dimensions. One such dimension is （ ） ，which is the statistics that measure the observable aspects of a population.
A:popular culture
B:demographic
C:country
D:region
答案: demographic
5、判断题：
Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
A:错
B:对
答案: 错
第二章 单元测试
1、单选题：
The ability of a sensory system to detect changes or differences between two stimuli belong to
A:Differential threshold
B:Subliminal perception
C:Absolute threshold
答案: Differential threshold
2、判断题：
Perceptual defense means consumers are more likely to be aware of stimuli that relate to their current needs
A:对
B:错
答案: 错
3、多选题：
Marketing message always has three basic components:
A:an interpretant
B:an image
C:an object
D:an sign
答案: an interpretant;
an object;
an sign
4、判断题：
Most marketers wants to create messages below consumers’ thresholds so people will notice them.
A:对
B:错
答案: 错
5、判断题：
Perception is a three-stage process that translates raw stimuli into meaning.
A:对
B:错
答案: 对
第三章 单元测试
1、多选题：
Two major approaches to behavioral learning including
A:cognation learning
B:instrumental conditioning
C:Classical conditioning
D:observation learning
答案: instrumental conditioning;
Classical conditioning
2、判断题：
Repetition a application of classical conditioning.
A:对
B:错
答案: 对
3、多选题：
Marketing applications of classical conditioning include
A:look alike
B:conditioned product association
C:repetition
D:stimulus generalization
答案: conditioned product association;
repetition;
stimulus generalization
4、判断题：
reinforcement always lead to a positive outcome
A:对
B:错
答案: 错
5、单选题：
Which kind is not belong to memory?
A:sensory memroy
B:durable memory
C:short term memory
D:long term memory
答案: durable memory
第四章 单元测试
1、单选题：
Wear masks belongs to which hierarchy of needs?
A:Esteem needs
B:Physiological needs
C:Security needs
D:Social needs
答案: Security needs
2、判断题：
We satisfy physiological needs when we use web to research topics.
A:对
B:错
答案: 对
3、判断题：
The motivation that consumer is willing or able to express is called recessive motivation.
A:对
B:错
答案: 错
4、单选题：
A person must choose between two desirable alternatives belongs to
A:Avoidance avoidance conflict
B:multiple conflict
C:Approach approach conflict
D:Approach avoidance conflict
答案: Approach approach conflict
5、多选题：
Consumer involvement includes
A:Purchase situation involvement
B:Message involvement
C:Product involvement
D:Message-response involvement
答案: Purchase situation involvement;
Product involvement;
Message-response involvement
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