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1.1 According to the successful salesperson Summer, what are the principles we should follow in business writing? 答案：politeness clear correct concise politeness correct clear
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1.1
According to the successful salesperson Summer, what are the principles we should follow in business writing? 答案：politeness clear correct concise
- A
politeness
- B
correct
- C
clear
- D
concise
Most students agree that business writing is an important part to future career. 答案：√
1.2
The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc. 答案：√
It is usually to show the date in the order of day/month/year (American practice), or month/day/year (British practice). 答案：×
Even if the receiver is known to the writer personally, a formal greeting such as “Dear Sir(s)” or “Dear Madam(s)” is used.答案：错误
There are “Your ref” and “Our ref”, which are codes assigned to the letter by the recipient and sender of the letter. 答案：正确
The inside address contains full postal address and post code only.
The salutation is a greeting to the recipient. It varies according to the context. However, there is no need to match it with the complimentary close. 答案：错误
The subject line states the gist of what the letter is about. The short form “Re.” may precede the phrase that carries the subject matter. 答案：正确
The enclosure indicates materials or documents enclosed. The short form “Encs” is often used when there is one item enclosed. 答案：错误
If the sender of the letter does not wish the recipient to know that other people are receiving copies of the letter, a “cc” is sent. 答案：×
10
The full block form layout is the most widely used method of display for business documents. 答案：正确
1.3
When you are writing a letter to your new customer, you may think about the following factors_______.答案：Have you used specific and definite terms in making an offer or requiring a response? Is your message concrete?
- AIs your message concrete?
- BDoes the customer really want to buy your product?
- CWhen will the customer reply
- DHave you used specific and definite terms in making an offer or requiring a response?
Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses. 答案：正确
To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing. 答案：错误
Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request. 答案：√
Consideration focuses on “I” or “we” (the writer) instead of “you” (the reader). I-centered writing is the key to successful business. 答案：×
Correctness principle comprises correct grammar and punctuation only. 答案：错误
Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively. 答案：√
Use short sentences with correct words (avoid ambiguous wording and use precise words instead of almost-precise words). 答案：√
“Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle. 答案：错误
10
When you reply to an inquiry from a customer, try to answer all questions stated or implied. A prospective customer’s reaction to an incomplete reply is likely to be unfavorable. 答案：√
1.4
When writing business emails, you’d better not to use______ .答案：ABCD
- Aslangs
- Babbreviations
- Cmultiple exclamation points
- Demojis
The subject needs to be concise. 答案：正确
When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit. 答案：√
We can use “Good morning” or “Good afternoon” in the beginning of an email as salutation. 答案：正确
Emails are quite private and confidential. 答案：错误
In business email, it is typical to have your title closely after your name, which implies your authority. 答案：正确
As with any piece of business writing, you don’t need proofreading when you finish writing emails. 答案：×
It is rare to see the big part of privacy notice in the end of emails. 答案：×
Emails allow us to keep projects moving when our co-workers are unavailable or on the other side of the world. 答案：√
10
It is very common to have your way of contact and company website address in the signature part of your email. 答案：√
2.1
We avail ourselves___ this opportunity ___approach you ___the establishment of trade relations with you. 答案：of, to, for
- Aof, for, to
- Bof, to, for
- Cfor, of, in
- Dfor, to, to
We are sending you the samples____requested. 答案：as
- Abe
- Bare
- Cas
- Dfor
We are sure that both of our companies will____from the joint venture. 答案：benefit
- Amake benefit
- Bbenefit
- Cbe benefited
- Dmutual benefit
In the following, which statements belong to the good tips for drafting a successful initial letter or email? 答案：Maintaining your branding in your email. Don’t leave the customer guessing. Offering additional resources.
- ADon’t leave the customer guessing.
- BMaintaining your branding in your email.
- COffering additional resources.
- DDon’t indicate the detailed address to the customer.
Which websites in the following belong to B2B platform? 答案：www.busytrade.com www.alibaba.com www. made-in-china.com
- Aalibaba.com
- Bbusytrade.com
- Ctaobao.com
- D made-in-china.com
The purpose of establishing business relations includes_______.答案：expanding new markets consolidating existing relations seeking new customers
- Aseeking new customers
- Bconsolidating existing relations
- Cmaking new friends
- Dexpanding new markets
The chamber of commerce is an organization of business people that promotes international commercial interests. 答案：错误
The initial letter does not refer to the letter of establishing business relations. 答案：错误
When we draft an initial letter, we must introduce our own company first. 答案：×
2.2
The letter we sent 2 days ago is an enquiry____color TV sets. 答案：for
- Aabout
- Bfor
- Cof
- Das
There is steady demand here____leather gloves of high quality. 答案：for
- Ain
- Bof
- Cfor
- Don
We would be pleased to send you some samples of our new cell phones on approval,____our own expense. 答案：at
- Aat
- Bon
- Cfor
- Din
Please____to let us have your offer as soon as possible. 答案：do your best
- Amake your best
- Bdo your best
- Cmake the best
- Ddo the best
____your prices are right, you will find a ready market in our market. 答案：Provided If
- AIf
- BTo provide
- CProvided
- DProvide
We can make an enquiry by_______.答案：phone fax email
- Aphone
- Bsocial media
- Cemail
- Dfax
An enquiry is a request from the buyer for information on the supply of certain goods with engagement. 答案：×
When we make an enquiry, we will surely receive a response from the customer. 答案：×
In a letter of specific enquiry, it’s not necessary for the buyer to indicate the name of the goods he wants to buy. 答案：×
10
Sometimes general enquiry can be an initial letter. 答案：√
2.3
We are sending you separately our latest catalogue with details of the various _____ we handle. 答案：ranges
- Aranges
- Bprices
- Cmodels
- Dlines
Please note that a 5%____applies to orders for each item exceeding 1000. 答案：discount
- Acharge
- Bfee
- Cdiscount
- Dcost
Compared with your last quotations for North America, we find the current_____rather high. 答案：price
- Aoffer
- Benquiry
- Corder
- Dprice
The above prices are on a CIF San Francisco____.答案：basis
- Aoffer
- Bbasis
- Ccounteroffer
- Drequest
To be frank with you, the price we quoted you only allow us a very small____of profits. 答案：margin
- Aquotation
- Bmargin
- Corder
- Dprice
An offer is the wish of the seller to sell particular goods under stated terms. 答案：√
Companies in international business often conclude a deal through a process of offer-counter and offer-acceptance. 答案：正确
Once an offer is made, the buyer must accept it within the time limit given in the offer. 答案：错误
A counteroffer can be made by either a seller or a buyer in a business transaction. 答案：√
10
A seller can make either an offer or a bid in different circumstances. 答案：×
2.4
Please ship the ten chests of tea_____our Order No. 2213 at an early date. 答案：covered by
- Acovered by
- Bcovering
- Cto be covered
- Dwhich covers
We thank you for your letter of May 5,_____ your purchase from us of 200 metric tons of peanuts. 答案：confirming
- Aconfirm
- Bto confirm
- Cconfirming
- Dconfirmed
We are pleased to_____the following transactions with you. 答案：have finalized
- Ahave resulted
- Bhave finalized
- Chave materialized
- Dhave been closed
We are pleased that we have booked_____ 2000 pieces of bicycles. 答案：an order with you for
- Ayour order
- Bwith you
- Can order with you
- Dan order with you for
We_____ our Purchase Contract No. 93124 in duplicate with our signature. 答案：enclose attach hereto
- Aattach in
- Battach with
- Cenclose
- Dattach hereto
An order is a request to supply a specified quantity of goods. 答案：√
The order can be made by email but not by phone. 答案：×
Initial order is the same to trial order. 答案：×
Duplicate order means buyers are satisfied with the goods, so they place an order again with the same terms and conditions of the last order. 答案：√
10
An order should include specification and description of goods, prices involving unit price and total value, quantity and packing. But it should not include terms of payment. 答案：×
2.5
It is laid down in our S/C that the covering of L/C______before the end of August.答案：A
- Ais to be reached
- Bis to be arrived here
- Cis to reach here
- Dis to receive here
We believe we can______ if you agree to pay by D/P at sight.答案：B
- Aput the business through
- Bmaterialize the business
- Cresult the business
- Dclose a business
If the seller finds any discrepancies in the letter of credit, whom does he ask for an amendment? 答案：The buyer
- AThe issuing bank
- BThe advising bank
- CThe buyer
- DThe negotiating bank
The description of merchandise on the letter of credit must be identical to that on the____.答案：sales contract
- Ainsurance policy
- Bsales contract
- Cinvoice
- Dcertificate of origin
After signing the sales contract, the importer should establish the L/C according to the contract without delay. 答案：√
The phrase “observing the contract once you have signed it” is to remind the buyers of reading the contract carefully when they are signing it. 答案：×
The importer dislikes messages requiring L/C extension and amendment. 答案：√
The date of shipment and the validity of L/C should be extended to the same date. 答案：×
The exporter insists that “5% more or less” be added to the clause of quantity because it is impossible to ship the exact amount for bulk goods. 答案：√
2.6
What does a symbol usually contains? 答案：Name of importer
- AName of importer
- BOrigin of goods
- CWeight
- DMeasurement
Pens are packed 10 pieces ____ a box and 200 boxes ____ a wooden case 答案：to; to
- Ato; in
- Bto; to
- Cin; of
- Dof; to
Packing list is prepared by the ____ and sent to the ____for accurate tallying of the delivered goods. 答案：shipper; consignee
- Ashipper; consignee
- Bconsignee; shipper
- Cshipper; consignor
- Dconsignor; shipper
Which of the following abbreviation is completely right? 答案：Voy.: 航次
- AW: 毛重
- BW: 净重
- CP/I: 订单确认文件
- D: 航次
Packing list can be generally added in ____, but if it is required in L/C, that must be made according to L/C. 答案：commercial invoice
- Aformal invoice
- Bproforma invoice
- Ccommercial invoice
- Dcontact
What is usually filled in the head of packing list number? 答案：Contract number
- AInvoice number
- BContract number
- CBill of lading number
- DPolicy number
When making packing list, ________ are not generally included. 答案：Unit price; total account
- AUnit price; total account
- BProduct name; total accoun
- CNumber of packages; product name
- DUnit price; product name
What does a symbol of shipping mark can be? 答案：A diamond A triangle A rectangle
- AA triangle
- BA circle
- CA rectangle
- DA diamond
Packing can be divided into _____.答案：inner packing sales packing transport packing
- Atransport packing
- Bouter packing
- Cinner packing
- Dsales packing
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